Luxurious Hospitality
Year
2024
Category
Hospitality
Clients
Luxury Hospitality
Overview
We work with Luxury Hotels to create more demand for their various offers regarding seasons . The hotels aim is to promote their offer through social media utilizing organic and paid media. Another aim was to increase direct bookings through an optimized website, and to engage with potential guests. Our agency provided comprehensive visual branding and social media strategy to achieve these goals.
CHALLENGES & APPROACH
The hotels face the challenge of standing out in a highly competitive market while modernizing its online presence. Our approach began with a comprehensive ideation, leading to the development of a sophisticated and cohesive visual identity that conveyed luxury and exclusivity unique to the brand. For social media, we crafted a content strategy focused on immersive storytelling, capturing the essence of the hotel experience through high-quality visuals. The website offer was redesigned with a focus on user experience, incorporating advanced booking features and mobile optimization, ensuring a smooth and engaging journey for potential guests.
RESULTS
The social media campaigns led to an average 18% increase in direct bookings regarding the various offers within the first 2 months. Social media reaction was amazing, leading to a lot of interest through DMs and direct link clicks. This has led to an ongoing partnerships for future digital marketing campaigns and seasonal promotions. This structure provides a clear and effective narrative that highlights the value your agency brings to the hospitality industry, showcasing your ability to deliver impactful results.